Communication is a process by which we assign and convey meaning in an attempt to create shared understanding. Communication failures are not usually life or death matters, but they often lead to misunderstandings and unnecessary conflict. Yet, these communication failures happen all the time. Communication is a shared activity. Failing to understand that the responsibility for a successful outcome lies with both people is the single-largest obstacle in the way of effective communication.

Communication is an important process. When it fails, it’s the cause of much of the conflict in the world. When it works, it can be the solution to conflict. It is the most important element in a person’s relationship with their spouse, child, boss, and anyone else they might encounter on a daily basis. A person’s ability to communicate effectively may be the single-most important factor that determines work success.