OUR story

our journey to transform the global workforce one life at a time


Amatrol is the world’s leader in skills-based, interactive technical learning. Our comprehensive learning solutions range from engaging high school students in the learning of basic science and math to teaching hands-on skills in the latest, highly sophisticated motor drives. Our interactivity, both in equipment and computer-based learning solutions, integrated with strong alignment to industry needs is what makes Amatrol the industry’s leading technical education provider. Amatrol’s learning solutions include interactive multimedia as well as print-based student learning materials, virtual trainers, teacher’s guides, industrial quality hands-on training equipment, and instructor training.


We believe we can transform the global workforce by building an innovative, collaborative culture that embraces change and has a passion for excellence. Our core values are the guide for this journey.

  • Do the right thing: Show integrity by making positive, ethical decisions with long term relationships in mind. Seek the best solution for all.
  • Respect others: Act with honor. Be a role model for others with a positive, energizing attitude. Provide good stewardship of resources.
  • Be responsible: Keep commitments large and small. Earn and build enduring trust through steadfast commitment and reliable results.
  • Achieve excellence: Excel by delivering quality with speed and agility in all aspects of our business – products, processes, people, and services. Recognize our clients’ successes as the best measure of our own success.
  • Improve and grow: Aggressively improve our abilities and effectiveness by being lifelong learners, both personally and professionally. Lead by enthusiastically pursuing new ideas and new responsibilities, while learning from our experiences.
  • Communicate and collaborate: Create a partnership environment where we collaborate closely with our clients, team members, suppliers, and others to create outstanding products and services. Use extensive and open communications to maximize our effectiveness.


Amatrol has a rich history beginning in 1964, when Don and Roberta Perkins founded its original parent company, Dynafluid, Inc. Dynafluid was an industrial automation systems manufacturer that designed systems for many Fortune 500 companies including Coca Cola, General Electric, Alcoa, Ford, Chrysler, and others. Amatrol was created as the educational division of Dynafluid to provide training to industrial clients for new technologies like those being implemented in Dynafluid’s systems. Dynafluid was in a unique position to effectively develop training programs for these technologies because its engineers and technicians were thoroughly familiar with the design, application and maintenance of them. Amatrol, short for Automated Machine Controls, was formally incorporated as a separate company in 1981. Since that time Amatrol has grown significantly, becoming the leading company in its primary market segments.



Amatrol creates innovative, interactive learning solutions for industry and education to equip people with the skills to master technical systems, solve problems and adapt to a rapidly-changing workplace. We partner with our clients to provide an unmatched learning experience.

DAC Worldwide

DAC Worldwide was founded in 1980 as a full-service model-making company serving engineers, industrial designers, and marketing professionals through the design and fabrication of technical models and mock-ups. Projects undertaken most often related to the design of chemical plants, refineries, power plants, nuclear plants and large industrial equipment. Our staff included, and still includes, process piping, mechanical and electrical designers. Rather than being simply a pretty picture, our models were an integral part of the engineering and design process.

Bayport Technical

Bayport Technical specializes in building trainers, working industrial demonstrators, glass and acrylic training models, and customized training equipment primarily in the areas of instrumentation and process control. Located in the heart of the refining and chemical processing center of the world along the U.S. Gulf Coast in La Porte, Texas, we are fully equipped for research, manufacturing and special production needs.

The Family of Companies, comprised of highly respected technology training companies, thrives on collaboration, partnership, and shared values of innovation and excellence. These relationships provide our customers with unique access to a trove of industry expertise, resources, and training solutions.